In 1998, we launched with the slogan, "Don't Dump, Donate. Our primary aim was to encourage the re-use of 'redundant' IT equipment.
Believe it or not, in 1998, recycling computers actually meant re-using them, not scrapping them as it means now. Hence our rather misleading name!
Re-use is better than recycling.
From 28 September 2011, you must declare on your waste transfer note or hazardous waste consignment note that you have applied the waste management hierarchy. What this means is that you must first attempt to re-use the 'waste' which is exactly what we have been doing with computers since 1998. WEEE is starting to catch up at last. If you can not re-use, you work your way down the hierarchy until you reach a step that you can apply.
keep waste to a minimum by doing everything you reasonably can to prevent, reuse, recycle or recover waste (in that order)
More details on the waste hierarchy